Digital Marketing

Digital Marketing Training at Hyderabad

 

Introduction to Digital Marketing:

Basic concepts of Digital marketing

Importance of Digital marketing

Digital marketing v/s Traditional marketing

Advantages of Digital marketing

Digital marketing strategies

 

Search Engine Optimization(SEO):

Understanding SERP

How search engine works

Google algorithms

Google updates

Panda, Penguin, Pigeon, EMD

Caffeine, hummingbird

 

Google Webmaster tools:

Adding website and verification

Settings and configuration

Geographic settings

Google Analytics integration

Search appearance

HTML Suggestions

Sitelinks

Search queries analysis

Internal and external links

Google index

Remove URLs

Crawl data

Robots.txt

Sitemaps

URL Parameters

WordPress:

WordPress installation on website

Creating pages

Creating posts

Adding Menus to website

SEO related Plugins

Implementation of SEO

 

Keyword research and Analysis:

Business analysis

Types of keywords

Keyword research process

Keyword analysis using Google keyword planner

Keyword finalization

Competitor analysis

Position analysis

On page Optimization

Filename URL Optimization

Title tag

Meta description

SEO friendly content writing

Anchor links Optimization

Image Optimization

Footer Optimization

Robots.txt

Non www to www redirection

301 and 302 Redirections

Sitemap generation

SEO black hat techniques

 

 Off page Optimization

Introduction to off page Optimization

Importance of off page Optimization

Link building

Link checking tools

Directory submissions

Social bookmarking

Classified submission

Document submission

Image or photo submission

Video submissions

Blog integration to website

Blogging and guest blogging

 

 SEO report

Monthly reports

Website position report

 

 

Search Engine Marketing (SEM):

Understanding campaigns

Introduction to Google Adwords

Google Adwords account creation

Billing process

Google Adwords structure

Adwords interface/Editor

 

Campaign Setup:

Types of campaigns

Keyword match types

Keyword planner

Quality score

Ad position

Search network Ads

Display network Ads

Video Ads

Location settings

Language, network and device settings

Bidding strategies

Budget settings

Ad scheduling

Ad delivery and Ad rotation

 

Adgroup and Keywords:

Adgroup structure

Text ad format and guidelines

Image ad format and guidelines

Video ad format and guidelines

Ads preview and diagnosis

Segment s and filters

Column customization

Search terms

Auction insights

Automation rules for keywords

Keyword reports

Dimensions

Ad Extensions:

Sitelinks

Location

Call

App

Review

Callout

 

Conversion Tracking:

Introduction to conversions

Creating conversion tracking code

Implementing conversion tracking code

Conversion reports

Display Network Targeting:

Display keywords

Placements

Topics

Interests and remarketing

Demographics

Remarketing:

Understanding Remarketing

Creating remarketing lists

(Website visitors, mobile app users, customer emails, YouTube users)

Remarketing code

Implementing code on website

 

Video Marketing:

Understanding video marketing

Creating Video campaigns

Types of YouTube ads

YouTube targeting methods

Bidding

Reports

Adwords Exam assistance:

Guidelines to attempt Google adwords Certification exam

Adwords exam PDF material

Exams format and pass percentages

Adwords exam sample questions

 

 

Social Media (SMO & SMM):

Introduction

What is social media?

How is social media important in business?

Social media strategies

Facebook:

Facebook user profile setup

Facebook business page setup

Page layout

Facebook edge rank algorithm

Group creations

Event creation

Advertisement creation

Facebook page management options

Types of posts and statistics

Implementing Facebook like box and share buttons

Facebook content creation

Hashtags #

Competition Analysis

Facebook sponsored advertising

Twitter:

Profile setup

Page layout

Short Links Creations

Build followers

Widgets

Competition analysis

Sponsored ads

 

LinkedIn:

Profile creation

Connections

Download contacts

Page creation

Showcase page creation

Sponsored ads

Google +

Google Plus profile

managing connections

Google Plus page creation

Communities

Google Plus importance in local SEO

 YouTube:

Creating a channel

Channel customization

Optimizing videos

Video manager

Annotations

Subtitles

Video Editor

Analytics

 

Email Marketing:

What is email marketing?

Email subscribers list creation

Opt-in lists

Importing subscribers to list

Creating campaigns

Spam analysis

Newsletters

Hard bounce

Soft bounce

Campaign statistics

Affiliate marketing

What is affiliate marketing

Types of affiliate marketing

affiliate marketing structure

costing techniques

Payment methods

Identifying best Publishers

Identifying best advertisers

Advantages and disadvantages

Google Analytics:

Importance of Google Analytics

Generating Google Analytics code

Implementing code in websites

Adwords linking

Events Management

Real-time data analysis

Audience analysis

SEO reporting

AdWords reporting

Social media reporting

Setting goals

Other Modules:

Online Reputation Management (ORM)

Domain Management